This would be Proton’s first major model launch following the acquisition of 49.9% equity stake in Proton by the China’s Zhejiang Geely Holding Group Co Ltd in September 2017. The set to launch SUV will also add to the existing Proton’s line up that is primarily made up of sedan, MPV and hatchback.
The SUV, based on rebadged Boyue, will be produced at Proton’s plant at Tanjung Malim and the new model would be the key part of Proton’s turnaround programme to raise the plant’s utilization rate and increase revenue.
Both Geely and Proton are currently working together to convert the Geely Boyue (which is left-handed driving in China) to right-handed driving that’s suitable for Malaysian roads. The Tanjung Malim plant is also adding the new production line for the new SUV model and is set to complete before first half of this year.
Proton’s rebadged Boyue, which is going to compete with the likes of Honda CR-V, Mazda CX5 and Nissan X-Trail, is expected to price in competitively at around 70% of what the competitors are costing. The attractive design and features coupled with the affordable price tag is set to be the game-changer to the SUV market in Malaysia.
* images based on Geely Boyue
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