FB Instagram YouTube Twitter LinkedIn

Honda Malaysia retains No.1 spot for Non-National brand for three consecutive years ( 2018-01-23 )

Petaling Jaya, 23 January 2018 – Honda Malaysia Sdn. Bhd. (or the Company) has continued to retain its No. 1 position for Non-National segment for three consecutive years and strongly maintain No. 2 position in overall TIV for two consecutive years from 2016 to 2017. The Company also announced that all of its CKD models ended 2017 by taking the lead in their respective segment.

Honda cars line-up showing City, Jazz, CR-V, HR-V, BR-V, Accord, Civic Type R

(Photo) In 2017, Honda Malaysia launched 6 new models. The 2017 models introduced are BR-V, City, Jazz and Jazz Hybrid, City Hybrid, CR-V and All-New Civic Type R.

In 2017, the Company recorded total sales of 109,511 units, setting an all-time high record in the history of Honda Malaysia since it was established in 2003. This is also the first time that Honda Malaysia achieved sales of more than 100,000 units and also the highest that a Non-National brand has ever achieved in Malaysia. Since 2003 and in the span of 14 years, Honda Malaysia has sold more than 730,000 units of vehicles, bringing the Joy of Driving to Malaysia.

Despite the challenges in the market last year, Honda Malaysia recorded highest sales with 11,221 units sold in December. The overall sales for 2017 increased by 19% compared to the 91,830 units recorded in 2016. The Company managed to capture 19% market share, the highest ever achieved in Honda Malaysia history, and an increase of 3.2 points from 2016.

In 2017, Honda Malaysia launched 6 new models. The 2017 models introduced are BR-V, City, Jazz and Jazz Hybrid, City Hybrid, CR-V and All-New Civic Type R. The City emerged as Honda’s best-selling model in 2017, contributing 27% of total sales,followed by HR-V at 17%, BR-V at 16% and Civic at 14% respectively. In the Hybrid segment, the Jazz Hybrid and City Hybrid contributed 2% to the total sales of Honda Malaysia despite being on sale for only 4 months and the two models are leading the overall Hybrid segment.

Silver Honda City and Honda Jazz

(Photo) In the Hybrid segment, the Jazz Hybrid and City Hybrid contributed 2% to the total sales of Honda Malaysia despite being on sale for only 4 months. And Honda City emerged as Honda’s best-selling model in 2017, contributing 27% of total sales.

Throughout 2017, Honda Malaysia expanded its presence and penetration in East Malaysia, which contributed more than 7,500 units to the total sales achieved. Sales for East Malaysia in 2017 increased by 33% compared to 2016. BR-V was the best-selling model in East Malaysia.

Red Honda HR-V and white Honda BR-V

(Photo) HR-V was the second best selling model contributing 17% of total sales while BR-V was the best-selling model in East Malaysia.

Besides increasing sales and customer base, Honda Malaysia is also mindful of the importance of its after sales service. Last year, the Company introduced Honda Pride with the aim to create awareness amongst Honda customers on the benefits of after sales services and to increase customer satisfaction. With 12 specially designed benefits such as 5 years warranty with unlimited mileage, genuine parts and comfortable dealer showroom, Honda Pride is dedicated to the customer’s experience of top quality services in after sales from the moment they step into the dealership. The Company increased the number of dealerships in 2017 to cater to the expanded customer base and to continue providing excellent after sales services. In terms of service intake, Honda Malaysia recorded more than 1,150,000 vehicles serviced in 2017, up 13% from the approximately 1,021,000 vehicles serviced in 2016.

Managing Director and Chief Executive Officer of Honda Malaysia, Mr. Toichi Ishiyama said, “Honda Malaysia achieved outstanding sales achievement in 2017, and we dedicate this milestone year that we have experienced to all our customers, business partners, dealers and Honda associates. It has been an exciting year for Honda and the outstanding results we achieved would not have been possible without the strong support of all Malaysians and the Malaysian Government.”

“Reflectively, we are pleased to note that with the maturing Malaysian market, customers responded well to the various Next Generation Advanced Technologies we introduced such as Honda SENSING, Turbo and Sport Hybrid i-DCD. The Sport Hybrid i-DCD made history during their introductions as Malaysia is the only country outside of Japan to introduce the technology. It was also the most affordable Hybrid to be introduced in the market. Honda was also the first brand to introduce the SENSING technology into mass models such as the CR-V and New Accord. Ultimately, we strive to bring the joy of ownership to all our customers,” concluded Mr. Ishiyama.

2 car modesl Honda CR-V and Accord having Honda Sensing features

(Photo) Honda was also the first brand to introduce the SENSING technology into mass models such as the CR-V and New Accord.

Moving forward towards the next milestone, Honda Malaysia will strive to provide high-quality products and excellent after-sales service that continues to exceed customers’ expectations.

Table showing Honda Malaysia sales report from 2003 to 2017

You might also be interested in:

Product Image

The Best C-Segment: Honda Civic, Mazda 3 and Toyota Altis

Among the best of the best, there are 3 cars that contend to be the best C segment sedan and you need to pay close attention to. They are the Honda Civic, Mazda 3 and Toyota Altis.
Product Image

Best-Selling Sedan Under RM90K – Honda City and Toyota Vios

This year, car makers have aggressively battled it out in order to get the title of best selling B segment sedan. Honda City and Toyota Vios are the contenders in this segment. This week, we compare City and Vios and find out which one is the better buy.
Product Image

MyCarsearch Team Pick Favorite Cars Of 2017

As we bid farewell to the wonderful year of 2017, our fellow team mates are here to pick their favorite cars. This week, let’s get personal with us and we will reveal what are MyCarsearch team member’s favorite cars of 2017.

Love this article? Subscribe to our newsletter now to receive regular updates and exclusive news from MyCarsearch.

* indicates required