Perusahaan Otomobil Kedua Sdn Bhd (Perodua) plans to maintain its 32 per cent market share in Malaysia's automotive sector this year with a sales target of 216,000 cars.
The country's leading car maker's president and chief executive, Datuk Dr. Aminar Rashid Salleh said Perodua sees growing demand for its car models this year compared to last year due to strong sales and marketing efforts.
He added that the demand is also due to the company's move to improve its customer experience through all its sales and service network. "There will still be customers who need to change vehicles even during difficult economic times." "Of course they will look for a more affordable compact car with good engine, which we have with our three models - Axia, Myvi and Alza," Aminar told a press conference after presenting Perodua's 2015 performance review today.
Aminar also said that Perodua will not increase the prices of its car models as of now although the company's bottom line is affected due to the depreciation in Ringgit against the US Dollar.
"So far we have not come to a point where we have to increase the prices of our cars," he said.
(Source: New Straits Times, January 19, 2016)